Smart banner distribution of mobile coupons
tisdag 20 februari 2017
Retain24 has opened up a strategic collaboration with Adoveo AB, which have produced a digital platform that makes it possible to distribute digital coupons using banner advertising. Schibsted, Sweden’s largest digital media house, is using this to launch ”Schibsted Coupon Ad”, a tool for advertisers to quickly activate campaigns with coupons that are sent digitally into the end user’s cell phone, and can be redeemed in a cash register or an online shop.
With Schibsted Coupon Ad the consumer receives an offer into their cell phone via text or e-mail. This creates a fast positive engagement with the brand, and thus is likely to increases sales.
This service will be seen and available within eight sites in Schibsted’s network, Aftonbladet.se, Blocket, Hitta.se, SvD, Tv.nu, Omni, Prisjakt and Klart.se.
”This service is very interesting for all of our connected retailers. This is the new way to distribute coupons and offers; the offers will be quickly exposed in relevant media and downloaded straight into cell phones. Studies show that relevant and substantial offers increases instore visit”, says Claudio Simatovic, CEO at Retain24.
Adoveo AB is a Swedish start-up company that has developed a platform for incentive driven marketing. The concept creates engagement and positive interaction between a brand and its customers, which increases brand recognition and sales. Adoveo AB was just choses for a STING company.